When we speak of business reputation management, it is important to understand that we are always dealing with the consequence of informational impact on an individual or legal person. This informational force can stem from reliable information and/or specifically created data to discredit and destroy a competitor in the market.
The consequences of a tarnished business image are fatal for any business, as the foundation of any business activity is a trust on the part of customers and partners. Certainly, politicians, officials, and high profile figures might also be exposed to information attacks, hence we will not limit ourselves by the business sector in this section.
…We are ready to help restore the business reputation of individuals and legal entities even in case they became subjects of criminal prosecution, because of the corruption in some law enforcement agencies (whose actions have signs of a custom-made campaign).
Our principles and rules
Certainly, we are not going to restore the reputation of murderers, rapists, drug traffickers, corrupt officials and others who are engaged in criminal activities. The exceptions are those who have lost their reputation as a result of a paid-for campaign. We are ready to help restore the business reputation of individuals and legal entities even in case they became subjects of criminal prosecution, because of the corruption in some law enforcement agencies, whose actions have signs of a custom-made campaign.
We have a specialized legal department, which helps to objectively investigate precedents and make no mistake in deciding to cooperate. The key task of lawyers and attorneys is to analyze provided information from a legal side. In light of this, we receive recommendations from our specialists regarding the validity and objectivity of accusations against our potential clients.
Those cases that have signs of bespoke campaigns launched by third parties are singled out in separate production. We believe that customers and agents of bespoke campaigns aimed to damage business reputation ought to be in the dock. Personal records of subjects as such are placed in our registers, published on profile platforms and sent to our business partners to bring such “specialists” to justice, including criminal liability.
How business reputation is rehabilitated
To explain what are the resources we have and how we can help to rehabilitate business reputation, we will have to consider the pyramid of shaping public opinion. Any project of this kind starts with a classification. In the first stage, our experts classify all defamatory materials that have been utilized to damage your business reputation.
This classic pyramid of public opinion formation represents five levels that might influence your reputation. As you can understand, materials of journalists, rumors, and gossip from social networks can be used against you. Scientists, experts, and various governmental organizations may be also used against you.
Due to the fact that we have the resources and people on every level of the pyramid, we have the possibility to change the existing public opinion or develop a new one concerning you or your organization.
Once the classification is made, we develop tactics to neutralize the information threat on each level. On one side, we always operate strictly within the legal framework, on the other side, we use all those loopholes in a law that permit us to solve the problem. For this reason, on the first stage, we work with a team of experts from various fields, particularly lawyers, attorneys, journalists, criminologists, sociologists, psychologists, and engineers in the IT-sphere. This will ensure a thorough and full assessment of what has been done by your opponents to destroy your reputation.
On the second stage, we form a strategy that allows accomplishing the task of rehabilitating your business reputation. In the meantime, we take into account factors that are related to timing, finances, mental state, and psycho-sociological aspects. Once the strategy is developed, we can move on to tactics of dealing with every level of the pyramid and shape the progress of implementation campaign to revive your business reputation. Due to the fact that we have the resources and people on every level of the pyramid, we have the possibility to change the existing public opinion or develop a new one regarding you or your organization.
When it comes to restoring an image, Wikipedia can play a big role and it serves as an important tool. Search engines are used by everyone on a daily basis. Note that Wikipedia pages are usually at the very top of search results and sometimes are even presented in a separate section. It must be noted that the world encyclopedia is trusted by the majority of Internet users. And we know how to contribute information to Wikipedia in the proper way and protect it from being deleted.
Our decisions might seem unusual for you. For example, sometimes in order to rehabilitate one’s business reputation, you must develop a new story. In our work, there were cases when we had to make our client a scientist and an expert, whom we made a member of renowned international organizations. We are capable of lobbying your interests in these organizations so that the status and credibility of these entities secures your new business reputation. Above all, we are not limited in scope and can work all over Europe and the U.S.
