In our view, the key objective of Public Relations is to ensure the necessary degree of trust in the person, organization, product or service. We don’t share the views of most PR people. It is worth noting that even so-called experts often confuse concepts such as “methods,” “options” and “tools.” Please notice, that usually Public Relations is associated with utilizing certain tools. Having analyzed our services and other sections of our website, you will be able to conclude that we have all the necessary resources to work with different levels of mass media starting from regional media to national and international. Moreover, there is no difference for us when it comes to territoriality, it could be Germany, Italy, Ukraine, Russia or the U.S. We have excellent skills when it comes to Wikipedia, ORM, SMM, lead generation, etc. But these are just tools.
In our view, PR should provide reliable “power component”.
If you carefully examine our products and services presented on this website such as “Anti-scam” or “Restoring business reputation”, you will notice that one of the fundamental models describing this service is the pyramid which shapes public opinion.
The pyramid illustrates five levels that impact opinion formation about a person, organization, product or service. Presence of a higher level tends to “outline” lower levels. This is an important principle that helps us understand what we are doing and what we are guided by. But while speaking of PR, we would not want to limit ourselves by the model of public opinion formation. In our opinion, PR should provide reliable “power component” for an individual or organization, so that our clients can achieve their goals.
How to generate power component
In this section, we would like to simplify what are the ways to create power component that we consider to be effective. We will list 6 ways that prove to create the power component, based on our practice of completing various projects. This is not an exhaustive list, but it is enough to understand the basics.
Demonstration of competence
Remember how many times you were disappointed after finding out that the information presented online, did not correspond to the factual state of affairs after you have met with people in person. Your expectations to meet with a specialist were busted because you saw incompetence of a person in an area he claimed to be an expert in. For this reason, demonstration of competence is the foundation of Public Relations and power component as well. You can use this method through a variety of tools. Based on our experience, we have concluded that practically all people have difficulties in the demonstration of real competence. We help our clients enhance their skills and eliminate loopholes so that their competence is not doubted in the market.
The expert environment is a very complex and multi-level system. As you understand, trust is gained not only by means of the general public that values you or your product but also through an expert environment. By virtue of our partners and cooperation with numerous universities, private think-tanks, and scientific communities, we can also assist our clients in becoming a part of an expert environment. This is due to the necessity of expanding and demonstrating competence, finding reviewers, opponents, and like-minded people.
Hierarchy is a must to build a power component. For the record, it is usually used in different markets by establishing academies, industrial commissions, associations, and similar formations. People and companies gravitate towards a certain hierarchy behind them. Within this context, we are ready to provide a solution. We have a sufficient number of European and international partners, that you or your organization can become a part of. These are both open and closed societies, public, scientific and business structures. In the end, it is about the authority of an entity which is trusted in a particular market. In particular, as it was already mentioned, our Belgian partners are contributors at the OSCE meetings, which is only one example of many.
Very often incompetent PR people try to make algorithmic and linear steps to ensure the success of a person or organization in a certain area. More often than not, this approach guarantees long-term financially-expensive work, which ultimately does not guarantee the result.
People who are engaged in certain ventures for many years, often find it difficult to see promising products and lucrative markets outside their business. For example, in order to gain some confidence in Eastern Europe, this organization or product certainly needs to be trusted in Europe or the United States. This does not mean that one has to invest large sums of money; it is all about tactics and approach to the matter. We can recommend our customers those lucrative areas that will provide conditions to accomplish their tasks. We are not limited by the local market, which can be subordinated to the rules and paradigms of a different one. The approach is critical to define ways of exerting efforts.
Promising products and services
We believe that very often there is a problem of promising products and services. People who have been engaged in certain activities for many years usually find it very difficult to see what are the promising products and lucrative markers outside their professional sphere. Since we have the opportunity to interact with sociologists, strategic consultants, financiers, and insiders, we can reveal the way for promising products and services, as well as lucrative areas which should be used.
There are a lot of methods and ways in our arsenal to increase the credibility of first persons and CEO’s of businesses, public or political organizations. We have capacities to facilitate full credibility of our clients in relevant business environments, starting from participation and public appearances at high profile events, international conferences to having Wikipedia pages. It is worth highlighting that Wikipedia page means a lot for modern society. This is how the current paradigm looks like. By blending the above-mentioned ways to create and increase the power component allows one to manage the pyramid of public opinion formation. We have sufficient capabilities and toolkit to meet our objectives and provide the necessary degree of trust and loyalty to a service, product, organization or individual.